You can apply it like blush by smiling and doing the apples of your cheeks and upward toward your temples or you can get an all over glow by doing your cheeks, forehead and nose.
I agree with above. Use it on apples of cheeks. If you are fair like me, they make peach-colored bronzers that work well. Try some of the ones from Physicians Formula. They have a bronzer that doubles as an eyeshadow.
Just on the apples of your cheeks! You should use either one or the other